TRAINING & SPEAKING CASE STUDIES
engaged by an international high-end brand, with an A&D-focused NA strategy
with the challenge to develop a CEU approved online training program for both internal and external constituents, with the focus on increasing employee knowledge and engagement with the product offering and building brand awareness across the A&D community. knowledge and engagement with the product offering and build brand awareness with the A&D community
scope: 2 months
Project involved identifying key objectives, auditing the CEU courses available in the market for the A&D community in order to develop a differentiated product, developing course pedagogy, create course materials and desired user experience, test course receptivity, use company authorizing tools and incorporate final project into company LMS.
paint & coatings
F2F EDUCATION PROGRAMS
engaged by a regional coating manufacturer
with the challenege to develop a CEU approved training program to effectively compete
over the A&D community awareness and product use
scope: 3 months
Project involved developing a two course program using the train-the trainer methodology to educate the A&D community on color psychology and color forecasts in order to further stipulate the leading educator position the company was interested in assuming
CORPORATE EDUCATION PROGRAM
engaged by a regional architectural paint manufacturer
with the challenge to develop a CEU approved training program to effectively compete on gaining awareness with the A&D community and its choice/specification of product.
scope: 2 months
Project involved developing a two course program using the train-the trainer methodology to educate the A&D community on color psychology and color forecasts in order to establish/enhance the company’s position as an industry leading educational source.
engaged by an international branding & packaging conference
with the challenge to create and present a state of the art keynote presentation on the mining, capture and use of data to leverage color knowledge for product and brand design.
scope: 1 hour
This session addressed 350+ c-suite level executives and heads of design and marketing from the Fortune 500.