We at LH COLOR believe that Color is an Emotional Language. Color triggers emotions, which in turn provokes percepts, concepts and behaviors. Understanding the emotional language of color provides unique leveraging capabilities when looking to influence consumer behavior. LH COLOR’s own research shows strong color-emotion associations that are universally held but also acknowledges the impact of local cultures especially for complex constructs.
Identifying color emotional associations across cultural contexts is especially important for companies which act in global markets, with offerings that target multiple segments. LH COLOR works with clients to explore how to best leverage color, identify the language to support their business goals, and develop the path forward to seize opportunities for color leadership in the arena in which they participate.