We at LH COLOR believe that Color is an Emotional Language. Color triggers emotions, which in turn provokes percepts, concepts and behaviors.  Understanding the emotional language of color provides unique leveraging capabilities when looking to influence consumer behavior.  LH COLOR’s own  research shows strong color-emotion associations that are universally held but  also acknowledges the impact of local cultures especially for complex constructs.  

Identifying color emotional associations across cultural contexts is especially important for companies which act in global markets, with offerings that target multiple segments. LH COLOR works with clients to explore how to best leverage color, identify the language to support their business goals, and develop the path forward to seize opportunities for color leadership in the arena in which they participate.

Emotion Management through Workplace Design

Lechner, A., and Harrington, L. Lawrence, P, Spender, JC and Steele, F. Emotion Management through Workplace Design. Fourth International Conference on Design & Emotion, Ankara, Turkey. July 2004. Appeared in the conference proceedings

Seattle’s Experience Music Project: On Color Language

Lechner, A., and Harrington, L. Seattle’s Experience Music Project: On Color Language and Framing of Organizational Reality. Annual Academy of Management Meeting, Seattle, WA, August 2003: ODC Division; Winner of Best Paper award – and appeared in AOM conference proceedings

The power of color in Workplace Design

Lechner, A., and Harrington, L The power of color in Workplace Design. AIC conference on color and design hosted by FIT school of design, October 2004

The Color Leverage

Lechner, A., and Harrington, L. The Color Leverage. Color Marketing Group Annual Meeting, Philadelphia, PA, May 2005 – Keynote speakers.

Is Color a Language?

Harrington, L. and Lechner, Is Color a Language? The 10th Congress of the International Colour Association, Granada, Spain, May 2005 - appeared in conference proceedings

Leveraging Color in Workplace Design

Lechner, A., and Harrington, L. Leveraging Color in Workplace Design. The 10th Congress of the International Colour Association, Granada, Spain, May 2005 - appeared in conference proceedings

Managing Emotions through Design

Lechner, A., and Harrington, L. Managing Emotions through Design. Poster session. The 1st Business-Emotion Conference, Toronto, CA, May 2005 - appeared in conference proceedings

Red! I am in Love, I am enraged!

Harrington, L., Lechner, A., & Simonoff, J. Red! I am in Love, I am enraged! A note on the risk of eliciting negative emotions. Proceeding. The Fifth Conference on Design and Emotion The Design and Emotion, Gothenburg, Sweden, 2006 - appeared in conference proceedings

On Design and the C-A-B Paradigm

Lechner, A., & Harrington L. On Design and the C-A-B Paradigm. Proceeding. The Fifth Conference on Design and Emotion The Design and Emotion, Gothenburg, Sweden, 2006 - appeared in conference proceedings

Can Copaxon be Viagra?

Lechner, A., Harrington L. & Simonoff, J. Can Copaxone be Viagra? On branding innovative drugs through design. Proceeding. The Fifth Conference on Design and Emotion The Design and Emotion, Gothenburg, Sweden, 2006 - appeared in conference proceedings

Studying ‘Glocal’ Color-Emotion Associations in the Pharmaceutical Industry

Lechner, A., Harrington L. & Simonoff, J. Studying ‘Glocal’ Color-Emotion Associations in the Pharmaceutical Industry: Mapping Universal and Local Themes. Proceeding. The Fifth Conference on Design and Emotion The Design and Emotion, Gothenburg, Sweden, 2006 - appeared in conference proceedings

Can workplace Design enhance creativity and adaptation to change?

Lechner, A., & Harrington L. Can workplace Design enhance creativity and adaptation to change? Proceeding. The Fifth Conference on Design and Emotion The Design and Emotion, Gothenburg, Sweden, 2006 - appeared in conference proceedings

Mapping Critical Color Harmony Contingencies

Lechner, A., & Harrington L. Mapping Critical Color Harmony Contingencies. AIC International Conference on Colour Harmony, Budapest, Hungary, April 2007, appeared in conference proceedings

Understanding the role of Color in Workplace Design

Lechner, A., & Harrington L. Understanding the role of Color in Workplace Design. International DMI Conference on Design Thinking New Challenges for Designers, Managers, and Organizations. Paris France. April 2008, appeared in conference proceedings

Branding Innovative Drugs Through Color Design

Lechner, A., & Harrington L. and Simonoff, J. S. Branding Innovative Drugs Through Color Design. AIC Interim Meeting on Colour – Effects and Affects, Stockholm, Sweden, June 2008, appeared in conference proceedings

The Reds of Love and Rage

Lechner, A., & Harrington L. and Simonoff, J. S. The Reds of Love and Rage. AIC Interim Meeting on Colour – Effects and Affects, Stockholm, Sweden, June 2008, appeared in conference proceedings

Color – Emotion Associations in the Pharmaceutical Industry

Lechner, A., & Harrington L. Universal and Local Color – Emotion Associations in the Pharmaceutical Industry. , The 11th Congress of the International Color Association, Sydney Australia, Oct 2009

Color Effectiveness in Environments

Lechner, A., & Harrington L. Color Effectiveness in Environments: Critical Review of Current Knowledge Base. The 11th Congress of the International Color Association, Sydney Australia, Oct 2009 .

Exploring the Limbic Triangle of Color – Scent – Emotion

Lechner, A., & Harrington L. Exploring the Limbic Triangle of Color – Scent – Emotion. The 11th Congress of the International Color Association, Sydney Australia, Oct 2009

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Color Strategy: Adding and extracting value for products and brands

While color is the focus of many books, studies and inquiries, only few attempt to understand how to leverage color as a strategic lever. This research examined the role color plays in product or brand development, as well as, the practices and procedures organizations employ to effectively devise and execute a strategy to leverage color. It presupposed that consumers have strong emotional.....

Red: Love me hate me

What if Red had multiple meanings? And what if its various meanings were opposing and contradicting to one another? Furthermore, what would it be like if colors were all correlated with both positive and negative associations and/or emotions?

Color + Emotions

Our study was set to examine among other things the relationships between color and emo- tions to better understand the impact of color. In the following report we demonstrate empirically that people link colors and emotions in a consistent way suggesting the possible existence of a Color Language and building a knowledge base that can be employed strategically by business leaders.

Color Effectivness in Environments

A comprehensive literature review was conducted to identify the state and strength of knowledge regarding the role of color in healing, learning, and working environments.

The Art of Exterior Painting

Benjamin Moore Paints® The Art of Exterior Painting. From selecting a color scheme to applying the paint, two pros show you how to make your exterior painting project a rewarding experience while creating a beautiful exterior for your home. 

Color Stroke of Brillance

You will learn exactly what color is, how it is created, how we see it. You'll understand why certain colors affect us the way they do, and gain invaluable insight into decorating. Through a fascinating question and answer section, you'll discover how to avoid color pitfalls in your decorating plans and clearly understand how to get it right the...

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