CONSULTING

Devising a company's color strategy begins with identifying the organization’s Color Advantage. We analyze your color competencies, conduct color competitive intelligence analysis mapping your competitors' efforts, assess your color leadership potential as well as current color identity, and determine your path to build and sustain a unique and inimitable “color advantage.”

 

R&D

We partner with clients and interested institutions to conduct invited research on color questions of interest. Some examples include: assessing the effective use of color in work environments and its impact on productivity; determining markets' color profile and cultural preferences.

 

TRAINING

We introduce systemic thinking to evaluate and evolve color products and systems in order to keep them current with shifting market needs, customer preferences, completive offerings and maintain a clear leading edge.

 

RESEARCH

We partner with clients and interested institutions to conduct invited research on color questions of interest. Some examples include: assessing the effective use of color in work environments and its impact on productivity; determining markets' color profile and cultural preferences.