CONSULTING CASE STUDIES
BRANDING
INTERIOR DESIGN SERVICEE
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engage with all clietn levels
with the challenge to successfully create environments that align with a client's lifestyle
We have worked with a full rangeof clients from singl eroom renovations to new build, with a focus to ensuring not only is the space design to be funtional, but that the color support the mood and lifestyle of the resident.
01
PHARMA
EXPERT WITNESS
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engaged by a legal firm representing a pharmaceutical company
with the challenge to support a color trademark claim
scope: 1 Week
A generic company was sued over using color in a packaged OTC drug that directly competes with a branded offering, where the colors were thought to be misleading. The plaintiff’s legal firm was looking for color expert counseling to empirically support their claim of the misuse of trademarked color. We developed an empirically supported report providing research evidence that the color was trademark-able and its use by other brands would be misleading to consumers.
02
MEDIA
PRODUCT EVALUATION
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engaged by a leading consumer magazine
with the challenge to conduct a cooperative assessment of cross-company color offerings
scope: 3 days
A consumer magazine required an expert evaluation of colors from competitive manufacturer set. The project involved color review and structuring to map uniqueness and usability in various color selection contexts.