Benjamin Moore's Color of the Year, Shadow 2117-30, is allusive and enigmatic shade that has been making a debut on other areas.  We also recently saw similar shades at the Grammy's with the set for Katy Perry.  

This all aligns with The Color Association's FW 2018-19 B...

from the WSJ - ORDINARILY, WHEN designers rally around a color, there’s little to report beyond the news that cerulean blue or dove gray or what-have-you is the new black. When that color is pink, a hue with more baggage than the arrivals terminals at JFK airport, thin...