Research

We believe color to have enormous influence on strategic decisions related to brand identity, product introduction and positioning, consumer behavior across global markets and productivity management within organizations.

We strive to enhance the conceptual and empirical foundation of Color Knowledge to better serve our customers as well as the color professional community at large.

LH Color's research arm is currently involved in research projects in:

Color & Emotions

This research program looks to identify and validate links between the language of color and that of emotions that can be leveraged across multiple industries and platforms from product offerings to to branding, strategic positioning and communications.

Color Strategy

This exploratory effort looks at best color decision practices followed by companies across multiple industries to better understand the expanding phenomenon of color strategy in the global economy.