Target - Design for All
When design makes a difference - everyone takes notice
If many think that Target is know for their Red Bullseye, they are right, but target is better known for their commitment to great design. For Target design and color are critical components of their business success. One read from their corporate website lets you know what design means to them.
"When we talk about our dedication to good design, we don’t just mean how something looks, but also how it satisfies a need, how it simplifies your life, and how it makes you feel. For instance, our ClearRx system of pharmacy innovations delivers your prescriptions in an easy-to-read, color-coded bottle, minimizing the chance of taking the wrong dose or confusing medications between family members.
Souces: http://sites.target.com/site/en/corporate/page.jsp?contentId=PRD03-001088