Mini Color with BIg Return
What color will you select?
Mini seems to have captured the imaginations of many new customers, with their invitation to build your own Mini. Recognizing the emotional attachment many of us develop to a new car, they not only allow you to select and design your own color, but suggest you name your new "baby", furthering the bond. It seems Mini has leverage the emotional connection color can being to the customer product relationship.
Source: http://www.miniusa.com/#/build/configurator/mini-m