The Power of (PRODUCT) RED
Bono teams up to support women & children affected with HIV using RED
(PRODUCT) RED starts with the manafesto (http://www.joinred.com/manifesto.asp) "All things being equal. They are not". This is a clear indication of the territory they are looking to map. But using color to do this?
(PRODUCT) RED http://www.joinred.com/default.asp
Created by Bono and Bobby Shriver, Chairman of DATA, the charity aims to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce PRODUCT RED branded products.
Proceeds from the sale of each PRODUCT RED product are donated to The Global Fund, where funding goes to help women and children affected by HIV/AIDS in Africa.
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