Pink is Me!!!
"When I got my I-pod mini, it happened to be pink. I didn’t want silver, I didn’t want green. I had to be pink" - Robyn Waters
Are you Pink, Blue or Red. What makes one person crave Pink while the other desires Blue. What makes a 7 year-old select a Blue i-Pod mini and then decide two years later that s/he needs a Red Nano instead.
Does Apple really understand the power of color, the opportunity to keep the "churn" going simply by selling a single product in 5 colors vs. one?
And is there really enough U2 fans in the world to support their own iPod? Apple seems to think so launching their U2-themed iPod in 2004. it is black with a red navigation dial on the face and includes a facsimile of the band members' signatures on the back.
But like most things in the color world even the colors on the iPod Nano may change according to Jobs, "Like a fine pair of jeans, iPod Nano colours may vary and change over time." The next question will be what colors will Apple do in the future not that there is any pressure for them to step it up yet again!
So what happens when Robyn cannot get her next iPod product in Pink? Will she switch color preferences or will Apple lose a customer?
Does Apple really understand the power of color, the opportunity to keep the "churn" going simply by selling a single product in 5 colors vs. one?
And is there really enough U2 fans in the world to support their own iPod? Apple seems to think so launching their U2-themed iPod in 2004. it is black with a red navigation dial on the face and includes a facsimile of the band members' signatures on the back.
But like most things in the color world even the colors on the iPod Nano may change according to Jobs, "Like a fine pair of jeans, iPod Nano colours may vary and change over time." The next question will be what colors will Apple do in the future not that there is any pressure for them to step it up yet again!
So what happens when Robyn cannot get her next iPod product in Pink? Will she switch color preferences or will Apple lose a customer?