Tiffany's Iconic Blue Box
The Power of Tiffany's Blue Box
In spite of the rapid downturn over the last three months of 2000, luxury goods maker Tiffany & Co. returned net profit increases of 31% for the year. Tiffany is case-in-point of how a superior brand can help a company weather all sorts of economic environments. Tiffany's trademark blue box evokes strong, positive emotions among consumers. This is neither by accident nor chance.
by Bill Mann
http://www.fool.com/news/foth/2001/foth010411.htm