Starwood's Scent of Success
Four Points Hotels Use Power of Scent
(Source date - June 22, 2006)
The scent of America's favorite pie will be wafting into the lobbies of Four Points by Sheraton hotels. The smell is the latest development in Starwood Hotel & Resorts' sensory marketing strategy, which has assigned signature scents for Westin (White Tea) and Sheraton (Welcoming Warmth with fig, bargamot, jasmine and freesin). By Mike Beirne
http://www.brandweek.com/bw/news/leisuretrav/article_display.jsp?vnu_content_id=1002726460
The Westin is even ready to sell you their White tea scent http://www.westin-hotelsathome.com/gift/giftmain.aspx?PS=GWS_aa_Google_White_Tea_Scent_110806